Capturing the cultural and natural history of the Catskills as the birthplace of American fly-fishing while building connections between regional hospitality businesses, conservation organizations and local media, Catskills Trout Tales is a campaign to invite visitors to come and stay in the region, exploring the area’s forests, waters, and historic communities as stewards rather than simply consumers
Like any popular outdoor destination, the Catskills must find a way to balance increased tourism with the protection of its natural resources, so visitors understand the value and vulnerability of the ecosystems they have come to experience. By partnering with both hospitality/retail businesses and nonprofit environmental/community organizations, Catskills Trout Tales seeks to educate and inspire visitors to love this special place into life rather than love it to death, and to become return visitors.
Simultaneously, projects that seek to engage small businesses and nonprofit organizations in this region must find ways to make their buy-in relevant and sustainable. Catskills Trout Tales invites participating organizations to contribute in ways that directly strengthen their own businesses as they strengthen the region. We believe that this is a powerful model that is deeply sustainable: inviting participation that challenges people not only to help with this effort but to see what unique elements that they can add that will both make it unique to the Catskills but beneficial to their mission.